Ressourcen

Gorkana Ressourcen sind Medienanalysen und Fallstudien, welche umfangreiche Marktinformation verschiedenster Branchen für PRs und Marketingfachleute bieten. Die aktuellen Ressourcen betreffen hauptsächlich die britische und europäische PR Industrie und sind deshalb nur in englischer Sprache verfügbar.

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Bericht

Benchmarking

From the high street to the boardroom, track the coverage, the sentiment, the themes, the influence and the outlook with our Retail Barometer Reports.

Bericht

Benchmarking

A month by month report on which charities are dominating social & mainstream media.

Bericht

Benchmarking

Monthly reports that analyse social and mainstream mentions about the UK Banking Sector.

Bericht

Benchmarking

Benchmarking social & mainstream coverage for the Asset Management sector.

Bericht

Benchmarking

A monthly report analysing the social & mainstream coverage for the Professional Services sector.

Fallstudie

Krisenkommunikation

In 2010 an environmental disaster for the Gulf of Mexico turned into a public relations crisis for BP. Our comprehensive study into the mainstream and social media response to the crisis identifies relevant issues for all corporate communications professionals.

Bericht

Benchmarking

In the ever escalating battle for specs, which products really stood out from the crowd at Mobile World Congress?  Which brands, present and not present at the event, generated the kind of buzz that escalates products and solutions beyond the event and into mainstream media coverage and consumer consciousness? Our Mobile World Congress Barometer gives you the answers...

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